The PGA TOUR is a summer internship program designed to education and potentially hire young individuals for the PGA. While most people think of the PGA and its golfers, few are aware of the opportunities within the organization for, say, Marketing, or Accounting. In fact, during an analysis of awareness of opportunities within the organization, the PGA TOUR “found the minority community was largely unaware of opportunities available in golf beyond what they saw in televised events. In other words, golf wasn’t seen as a career destination unless you were a professional player or caddie.”
As demographics shift, the PGA has recognized the need for more cultural diversity and as such has made moves to increase its awareness in non white communities. “In 2016, the PGA TOUR began partnering with INROADS, which selects and develops talented underrepresented youth and places them in internship positions with corporate partners, to include at least one student from their program in the TOUR’S summer internship program.” In addition, in 2017, PGA TOUR Commissioner Jay Monahan “joined over 500 CEOs from leading companies around the world who have signed a pledge in support of the CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace.”
When it comes to diversity for the PGA, strides have been made. according to “research from the National Golf Foundation, there were approximately 4.3 million non-Caucasian on-course golfers in 2017, accounting for 18% of the total golfer pool of 23.8 million. In junior golf, 25% of juniors (ages 6-17) are now non-Caucasian, which is up from 6% minority participants just 20 years ago.” These numbers obviously have to be improved, but its easier to grow from 25% than 6%.
For those not aware of job opportunities within the PGA, the key is that you’re knowledge of the game can be minimal. According to Commissioner Monahan, “it’s not critical to have a working knowledge of the game in order to succeed as an intern at the PGA TOUR.”
“If you look at where our interns are placed — legal, marketing HR, communications — it’s important they have a strong sense of passion or inspiration in that profession and think that’s something they want to pursue.
“The internship program spans 10 weeks over the summer and is a paid internship. In addition to having an active role within each department, there is also a classroom-based curriculum that provides opportunities for personal and professional growth.” For more information on the internship, you can visit http://www.pgatour.com/internships.
Applications are open from November 5, 2018 through January 18, 2019.