by Ray Hayes
The Rainbow Push Coalition’s 2018 Automotive Diversity Scorecard was released this month with Toyota, Nissan and General Motors receiving the highest ratings. The scorecard judges automakers on their commitment to diversity in employment, advertising, marketing, procurement, dealership and philanthropy.
The Scorecard gives each automotive company a color of green, yellow or red. The color green represents the highest level and it also indicates that the company has used best practices to build ethnic diversity through its goals, investments and initiatives. Yellow indicates that diversity is evident but more needs to be done while red means that the company’s diversity initiatives are insubstantial or undisclosed. Furthermore, companies can also receive the color red for not completing the survey the Rainbow Push Coalition sends out prior to giving the ratings.
Toyota and Ford both received five green ratings in five different areas however both received yellow ratings in the dealership category. Ford has over 170 minority owned stores of 3,214 dealerships overall and ranked second in this category while Toyota came in fifth with 72 minority owned stores. Coming in third with the most green ratings was GM with four and Nissan and Fiat Chrysler Automobiles coming in fourth with three green ratings. Hyundai has more than doubled the minority owned dealers since 2011 from 48 to 85 which was reported at the end of 2017.
Here is a look at the 2018 Scorecard: