United for News announced their pilot program to change the way gender diversity is reported during the World Economic Forum in Davos, Switzerland last month.
The global coalition of media, private industry, and NGOs has had it with the lack of gender diversity in news reporting. The Global Media Monitoring Project 2015 report prompted the move.
“Globally, 24 percent of people heard, seen or read about in newspaper, television, and radio news are women and 19 percent of experts sourced in news stories are women, according to the Global Media Monitoring Project 2015 report.”
Their press release read, “Changing this deficit will help build trust in the news media, by making news more reflective of the communities it serves.” The programs will commence in Canada, Iraq, and Ukraine.
The international non-profit Internews is spearheading United for News and working closely with the World Economic Forum. Some of the coalition members providing advice are Bloomberg, Edelman, the BBC’s 50:50 Project, WAN-IFRA, and the Global Forum for Media Development.