Grammy-winning singer Beyonce has signed a collaboration with Adidas. Under the creative partnership agreement, she will develop new apparel and footwear for Adidas. She also plans to re-launch her Ivy Park clothing line with the company. According to Beyonce, she shares with Adidas a philosophy that puts growth, social responsibility and creativity at the forefront of business. She considers the collaboration the partnership of a lifetime.
Beyonce reportedly attended a meeting and presentation with Reebok, but she backed out because the team does not reflect her background, her skin color, where she is from and what she does.
Despite rumors of Beyonce walking out a meeting with the company, Reebok has since denied these accusations.