International Women’s Day, the celebration of the various accomplishments of women worldwide, started in 1911 in Denmark, Germany, Switzerland and Austria.
On the 108th International Women’s Day, the theme#BalanceforBetter, which mirrors the ongoing efforts to create a more equal, diverse and balanced world, was promoted worldwide.
Equality, balance and diversity are important to LinkedIn’s vision of creating economic opportunity for every worker worldwide. It has created tools that allow companies to recruit and hire diverse talent, regardless of gender. On IWD 2019, LinkedIn aimed to use its data to understand how companies are connecting with individuals to achieve diversity in the workforce.
Growing diversity conversation among companies on LinkedIn
LinkedIn’s network includes over 610 million professionals who work in over 30 million companies in over 200 countries and territories worldwide.
That means millions of posts, videos and articles daily on the LinkedIn feed, generating tens of thousands of comments every hour and tens of millions more shares and likes.
Diversity in the workforce has become a focus for companies, likely magnified by recent social and political movements throughout the year. In 2018, there was a 52% increase in the volume of posts on workforce diversity and a 43% increase in companies posting from 2017.
In 2018, companies connected with more members via 230,000 posts 2018, that reached over 72 million members and got over 4.1 million engagements (likes, shares, comments). Engagements increased by almost 40% from 2017 showing that members are interested in diversity.
The largest increase in engagements was seen from companies in the entertainment industry, followed by nonprofits, design, retail and legal. However, members acknowledge that there are still more opportunities for progress and are pushing forward in their conversations.