Photo by Christopher Campbell on Unsplash

A small business using Facebook, Twitter and other social media platforms to attract customers and grow their business should understand that, to increase its social media marketing ROI (return on investment), posting more often may not be the answer. Instead changing what is shared on social media may be the solution to future growth.

Increasing the visual content that is shared on social media can significantly improve audience engagement rate. Potential customers are more likely to engage with visual content than with text-based content.

Visual content is more powerful in small business digital marketing for the three reasons discussed below.

Easier Retention

The human brain responds to and processes visual content better than any other type of data. So, sharing brand visuals like infographics via social media will most likely increase a business’ marketing ROI.  Humans are by nature, visual.  The human brain processes images 60,000 times faster than text and 90 percent of data that reaches the brain is visual.

Conversions Are Critical

Studies show that video content converts buyers at a faster rate than static content like blog posts and articles. Small businesses should increase video marketing for a bigger chance of increasing sales.

Visual Content Gets More Engagement

Visual content is not only retained faster and better by viewers, but they’re also more likely to engage (comment, like, share) with the brand online.

These are just three of the main reasons a small business should be creating more visual content for social media marketing.

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