Women of the Vine & Spirits, the world’s leading organization dedicated to empowering and advancing women in the alcohol beverage industry, launched its new Corporate Membership benefits that support women-owned businesses and supplier diversity programs.
Seventy-one percent of retail wine purchases in the U.S. are made by women.
According to a study by Walmart, America’s largest retailer, 90 percent of female customers in the U.S. prefer to purchase products from women if they can identify them.
So, Women of the Vine & Spirits created the Certified Women-Owned Logo to be used by women-owned beverage businesses, certified by Women’s Business Enterprise National Council (WBENC) or WEConnect International as Women-Owned Business Enterprises (WBEs).
Deborah Brenner, Founder & CEO of Women of the Vine & Spirits said that “Certification is key to getting visible.” She added that “Women control over $20 trillion of annual consumer spending globally” but “less than one percent goes to women-owned companies.”
Women of the Vine & Spirits proudly announced during the launch that their Corporate Members, Opici Family Distributing, GAP Promoand BuzzBallz, LLC, are the first to be approved and take advantage of the new benefits.
Who can apply to use the Certified Women-Owned Logo?
Corporate members that are at least 51 percent owned, managed, and controlled by a woman and are certified by WBENC or WEConnect International as Women-Owned Business Enterprise (WBE), are qualified to apply and to be included in the Certified Women- Owned Database. Visit the Certified Women-Owned page at womenofthevine.com for more information.