E-commerce firm Amazon has released 50 new services and tools to support small business sellers on its platform. According to Amazon’s Vice President of Selling Partner Services Ian Simpson, the services and tools were developed based on seller feedback and are designed to help small sellers grow their online business.
The effort to help small businesses is driven by the fact that they grow their sales faster than Amazon’s retail business. The number of small businesses with at least $1 million in sales increased by 20% in 2018. These small sellers also generate more than 900,000 jobs in their own countries.
The services and tools launched address some of the issues faced by small sellers in establishing and growing their business on Amazon. These include Brand Analytics which helps businesses access comparable products and popular search terms, the revised Interactive Seller University Content which offers interactive eLearning content, the Global Registration Experience which helps sellers expand globally, and the Fulfilment by Amazon (FBA) Monthly Storage and Removal Fee Waiver which allows sellers to try new products without worrying about the cost of storage.
In addition to these service and tools, Amazon also holds Selling Partner Summits to train small sellers on leveraging the tools available to them. The company also trains store owners to prepare for seasonal change, formulate a growth plan and increase discovery and conversion.