Facebook has launched new tools that can help small businesses edit videos, book appointments and run automated advertising campaigns.
A new video editing feature was added in Ads Manager which contains three new tools including image and text overlays, video trimming and automatic cropping.
An appointment booking feature will allow small business owners to take and manage their appointments via Facebook and Instagram even if they are not running Facebook ads. This feature will let businesses accept appointments online, customize a list of services and send reminders to customers via text message or Messenger.
With Automated Ads, businesses can develop a customized marketing plan. The features include creation of up to six different versions of the ad automatically, notifications about the performance of the ads and audience options and recommendations based on the user’s Facebook page.