Email marketing is one of the most cost-effective marketing tools for small businesses. It is easy to manage, gives you full control, allows you to establish direct contact with your customers and gives you data about which of your customers might be ready for a sales call. A good email marketing service enables you to create highly engaging emails, manage your contacts,segment users into groups, and track the performance of your email campaigns. Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.

With that, let’s take a look at five of the best email marketing service providers and how they stack up against each other.

1. Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use, especially for beginners. Depending on the size of your list, a Constant Contact subscription can run as low as $20/month, with discounts for prepayment. Constant Contact offers a 60-day free trial period.

2. Drip

Drip is a powerful email marketing platform for eCommerce, bloggers and marketers that offers a wide range of tools with its smart email marketing platform. Like Constant Contact, it is also beginner friendly. They have integration add-ons available for all popular website builders such as WordPress. This allows you to easily add sign up forms to your website and capture more leads. Drip subscriptions start at $49. The company offers a 14-day free trial.

3. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful. ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails. ConvertKit subscriptions start at $29 and come with a 14-day free trial as well as a generous prepayment discount.

4. GetResponse

GetResponse is a hugely popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners. It comes with some amazing marketing automation tools that allow you to create smart automated campaigns. With a drag and drop builder, you can create campaigns, segment contacts and send content designed for specific groups. You can try GetResponse free for a month, after which subscriptions start at $15.

5. MailChimp

MailChimp is one of the most popular email marketing service providers. They offer a very easy to use interface with great tools and awesome support (for paid plans). It integrates beautifully with WordPress, Magento, Shopify and many other platforms. MailChimp comes with an easy email creator, merge tags, autoresponders, segmenting contacts into groups and simple tracking and analytics. It allows you to set up delivery times based on recipient time zones and set up segmenting based on geolocation. MailChimp is one of the only email marketing companies left to offer a free subscription, but there are several limitations with this level of subscription, including support that ends after 30 days.

Whichever one you choose, the ability to connect regularly with your current, prospective and past customers is worth an investment.

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