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Small Business Trends | YouTube has many solutions that can help small businesses generate sales. According to YouTube Vice President of Global Video Solutions Debbie Weinstein, YouTube is changing the way people view videos because there is no more “prime time” and people can watch whatever they want, whenever they want.

There are many types of YouTube advertising options for small business owners. These include video discovery ads, mobile-only outstream ads, non-skippable in-stream ads, video ad sequencing and bumper ads.

There are several advantages in YouTube advertising. YouTube users usually spend more time on this platform than other social media sites and it has around 1.3 billion users worldwide. There are several detailed targeting options and the cost of a typical ad is usually between $0.10 and $0.30 per view. Compared to other online ads, YouTube ads are more measurable. Ad owners can track the success of their videos and YouTube’s Analytics will allow them to know when people are watching their videos more often and when people dropped from watching their videos.