Photo by John Schnobrich on Unsplash

Every business now needs an online presence to reach more customers. Here are some tips to improve online presence from members of the online small business community.

Learn how to create More Effective videos

Video is the perfect outlet for getting a unique message across to potential customers. Joe Forte explains in this UpCity post how business owners can make effective Instagram videos.

Use Organic Social Media as a Base for Paid Ads

According to John Jantsch’s Duct Tape Marketing post, a solid base of organic social media content is still an essential part of any effective social media strategy. The BizSugar community discussed the concept further here.

Fix Local SEO Mistakes

For ads created to reach local customers online, make sure to avoid common mistakes in local SEO. Learn from Gary Shouldis who outlines some of them in this 3Bug Marketing post.

Expand to New Related Markets

Businesses expand by looking into adjacent markets that are very similar to the current customer base. Learn the smart way of branching to adjacent market from Ben Gibson of Marketing Land.

Design an Effective On-Site Search Function

Learn how to have an effective website search function that helps visitors find specific types of content they’re looking for from this Search Engine Journal post by Jes Scholz.

Learn the Key Elements of a Shareable Content

Shareable content on a website can significantly reach a wider audience. Learn what a high-quality shareable content is from this Social Media HQ post by Christian Zilles.

Try Different Ways of Promoting the Business

To continue growing the business, try different promotion methods, according to Lisa Sicard of Inspire to Thrive.  See also the comments by BizSugar members.

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