Photo by Kelsey Knight on Unsplash

Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)— the world’s leading distributor of alcoholic beverages announced its collaboration with Women of the Vine & Spirits (WOTVS) to support the new WOTVS Certified Women Owned Logo and Database program.

Southern Glazer’s is now promoting the new program on its corporate website, encouraging eligible suppliers and brands to apply for the prestigious certification, a pathway to supplier diversity programs.

Corporate supplier diversity programs like the WOTVS Women Owned Logo and Database can make women-owned wine and spirits businesses more visible to buyers, wholesalers, supplier diversity procurement managers, and consumers will be able to easily identify certified women-owned brands in the alcohol beverage industry.

Corporate Members of WOTVS are at least 51 percent owned, managed, and controlled by a woman and become certified by WBENC or WEConnect International as a Women-Owned Business Enterprise (WBE).

“Women control over $20 trillion of annual consumer spending globally and trillions of dollars are spent worldwide annually on diverse suppliers, yet less than one percent goes to women-owned companies,” said Deborah Brenner, Founder & CEO of Women of the Vine & Spirits. She added that WOTVS is committed to raise awareness of women-owned suppliers in the alcohol beverage industry.

By collaborating with Southern Glazer’s, WOTVS hopes to drive significant visibility of its corporate members, making it easier for buyers to quickly find certified women-owned brands in the wine and spirits industry from the database. .

Visit the Women of the Vine & Spirits, Certification, Supplier Diversity website for more information about the program and to apply for membership.