The Yelp Inc. application is displayed on an Apple Inc. iPhone 5s and iPad Air in this arranged photograph in Washington, D.C., U.S., on Friday, April 25, 2014. Yelp Inc. is expected to release earnings figures on April 30. Photographer: Andrew Harrer/Bloomberg via Getty Images

Social fundraising platform GoFundMe has partnered with business directory service Yelp to launch a Small Business Relief Initiative to help business owners affected by the COVID-19 pandemic. The initiative will combine GoFundMe’s social fundraising power with Yelp’s network of small businesses to provide financial support to small business owners through grants and fundraising tools.

Under the initiative, GoFundMe fundraisers will appear automatically on Yelp pages for restaurants, fitness, beauty and fitness. This will make it easier for people to donate to the businesses they know and love. GoFundMe also created a centralized hub for small businesses where people can search for verified fundraisers by location or business name. While its charitable arm has launched the Small Business Relief Fund where donations will be paid out as one-time $500 matching grants to qualified small businesses.

GoFundMe CEO Tim Cadogan said they hope that the initiative will empower communities to rally behind local small businesses. Yelp co-founder and CEO Jeremy Stoppelman added that the partnership will allow people to make an immediate impact by helping businesses in their community survive the crisis.

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