Gay Ad Network has launched a niche influencer marketing network called PostGay. It aims to tap the power of LGBTQ+ content creators across different social media platforms including Facebook, Twitter, YouTube, Instagram, TikTok and Snapchat. The service options offered include creative brief execution, influencer curation, product distribution, campaign performance monitoring and amplification and redistribution services.
According to Gay Ad Network CEO Mark Elderkin, they partner with brands to develop original content aimed at their diverse LGBTQ+ audiences including adventure travelers, men of color, Gen Z and families. PostGay influencers include Cheyenne Jackson, Christy Lawrence, Miss Coco Peru, Tom Zalac and Jade Fox.