The Kelley School of Business at Indiana University has released the white paper “The Business Case for Commitment to Diversity.” The report explored whether an organization’s commitment to diversity results in superior financial performance and competitive advantage.

The report found evidence that companies with a strong commitment to diversity outperformed their peers. It is because diversity can stimulate a wider range of creative decision alternatives, bring new perspectives into the strategic dialogue and help leaders better understand the needs of their diverse customers.

But to ingrain commitment to diversity into corporate culture, companies must clearly articulate the business case for diversity, have senior management support for diversity initiatives and offer training programs focusing on communications, team building and conflict resolution.

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